This is just the beginning.

After years of building Favikon (+100K on LinkedIn!) and growing a personal audience of 40K on LinkedIn and 10K on X, I realized something was missing. Social media is great for reach, but it’s fragile: algorithms shift, accounts disappear, and quality often gets buried under noise.

That’s why I’m finally taking the leap into Substack. I want a space to go deeper, share data that doesn’t fit in a LinkedIn post, and build a community that lasts.

In reflecting on why Substack matters in 2025, the creators who will benefit the most aren’t just the ones chasing reach on social media. They’re the ones who build durable systems around their audience. Social platforms are useful for awareness, but they’re unstable. Substack is where you create an asset that compounds, your own audience, your own archive, your own community.

The good news is you don’t need to be a media mogul to start. With a few focused hours each week, you can publish insights, grow a subscriber base, and build something that belongs entirely to you.

In a world of rented land, Substack is where you own the house.

This is where I’m building mine, and I hope you’ll be part of it!